November 2018
Intermediate to advanced
176 pages
4h 46m
English
Content preview from Digital Marketer
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1 OVERVIEW OF THE DIGITAL MARKETING FIELD
This chapter introduces the broad category of digital marketing and positions this within the professional marketing field. It emphasises recent technological platforms as marketing channels and discusses how to take advantage of advances in marketing analytics. The chapter also includes the bridging of old and new marketing concepts.
These are fundamentals upon which the book will build its premise: exploring the digital marketer role and its many facets.
TRADITIONAL VS. DIGITAL MARKETING
Let’s start this chapter by looking at traditional marketing vs. digital marketing.
Firstly, think about all the ways businesses have traditionally reached out to their customers (or potential customers) to create ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.