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Digital Marketer
book

Digital Marketer

by Eileen Brown, Betsy Aoki
November 2018
Intermediate to advanced
176 pages
4h 46m
English
BCS, The Chartered Institute for IT
Content preview from Digital Marketer

5 A DAY IN THE LIFE OF A DIGITAL MARKETER

What will it really be like you ask? This chapter explores those questions by following the fictitious business intern Carl, as he tries to execute his duties and learn more about digital marketing.

This case study is based on the real-life business experiences of the two authors, carefully woven together to create the most insightful narrative. As you might expect, many companies will have only some of these roles, depending on need, but we wanted a narrative where Carl could encounter the most examples.

You can see from this example that Carl is only given one piece of the digital marketing puzzle at his company, and other co-workers and mentors see the problem from different angles. Not all businesses ...

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Publisher Resources

ISBN: 9781780174006