Notes
CHAPTER 1
1. Godin, S. (1999) Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York: Simon & Schuster.
CHAPTER 2
1. See www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/.
2. See https://www.internetlivestats.com/internet-users/.
3. See this example of how a Fitbit has been used to investigate a death: http://edition.cnn.com/2017/04/25/us/fitbit-womans-death-investigation-trnd/.
4. See https://www.facebook.com/business/learn/facebook-creative-tips-for-mobile-videos-ads.
5. See http://people.com/celebrity/all-by-myself-richard-dunn-makes-music-video-in-las-vegas/.
6. See https://www.goldmansachs.com/our-thinking/pages/virtual-and-augmented-reality-report.html ...
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