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Disciplined Entrepreneurship Workbook by Bill Aulet

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STEP 6Full Life Cycle Use Case

WHAT IS STEP 6, FULL LIFE CYCLE USE CASE?

Understand and describe the full context of how your product will fit into your Persona’s workflow. This is the customer’s perspective.

WHY DO WE DO THIS STEP, AND WHY DO WE DO IT NOW?

The Full Life Cycle Use Case provides valuable information for future steps and also helps the team understand potential barriers to adoption from a sales perspective. Now that you have the Persona, you can do a lot of the primary market research required to complete this step, but your output will still be just a first draft because you won’t have enough information to define this step completely.

Diagram shows three people standing around some object where one man says I am not sure what it is, another man says yeah, it is supposed to rock our world, and another woman says get it out of here.

Without understanding the Full Life Cycle Use Case, your product will have no context and generate little to no value.

PROCESS GUIDE

Observe not just what you are doing in this step, but what you are not doing. Now that you have a Persona, shouldn’t you simply ask what that person thinks about your product idea? No! You do not have nearly enough information to start advocating for the customer to buy your product.

How about starting to design your product? That time is coming. In the next step, you’ll ...

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