Determine what is the minimum product you can use to test whether your end user gets value from your product and whether the economic buyer is willing to pay.
Once you ship a product, the stakes become much higher, but the quality of feedback becomes much, much better, too—in particular, feedback about whether customers are willing to pay you for your product. But to reduce the stakes, complexity, and investment, you don’t want to build out the entire product now. Keep the number of variables as low as possible by first developing a minimum product that starts an iterative feedback loop with your customers. All of the work from the previous steps builds up to this moment.
To create an MVBP, your goal is to do the least amount of work possible to achieve three key objectives: