Determine the single thing that you will do better than anyone else that will be very difficult for others to copy.
Having a clear definition of your Core will allow you to focus your limited resources to build and reinforce it. You do this analysis now because you now have sufficient context to understand the real driver of your value creation, so at this point you want to make sure you are situated to dominate the market you create, instead of doing all this work and investment to develop a market only to let other companies quickly reap the rewards.
Defining, understanding, protecting, and growing your competitive advantage is essential to being a high-growth, innovation-driven company. I have worked with many companies who aspire for greatness but will fail to reach their goals without a strong Core.
The Core is that “special sauce” that would be extremely difficult for someone else to replicate if they tried to recreate ...