This is new material that was not covered in Disciplined Entrepreneurship.
WHAT ARE WINDOWS OF OPPORTUNITY AND TRIGGERS?
A Window of Opportunity is a time period in which your target customer (end user, economic buyer, and/or champion) will be particularly open to considering your offering. A Trigger is a specific action you take within that Window of Opportunity to create an urgency and/or strong incentive for the customer to act.
WHY ARE THEY IMPORTANT AND WHY NOW?
The Process to Acquire a Paying Customer is the foundation of your sales process, but you must understand that your customers are not equally predisposed to buying your product regardless of when you start the sales process. Knowing when your customer is most open to the elements of the acquisition process is an important consideration in effectively and efficiently executing your sales funnel to a successful conclusion.
Know your Windows of Opportunity and take advantage of them with well-designed Triggers—timing is crucial!
PROCESS GUIDE
One of the biggest challenges for any company, especially a startup, is initial customer adoption of their product, which is why you need to spend so much time dissecting that process and improving it. Getting the 1,001st customer after having 1,000 customers may not be easy, but I can assure you that it is almost always much ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.