Create a visual description of the product and make a simple draft of a brochure.
You need to make sure that all your team has a common agreement on what the product is. You have likely had an idea from the beginning of what your product will be. Now that you know who the customer is and in what context that person will use your product, you can intelligently start the process of defining your product.
“Finally,” you say, “now we can start to talk about the product!” Yes, now is the time. Why did I wait so long? Simple: I wanted you to stay open minded. It was important that you be in full “inquiry mode” and not be in “advocacy mode.”1 Staying in inquiry mode significantly increases the odds that you will design a product your target customer loves and gets optimal value from.
In this step, you will build a High-Level Product Specification and ultimately a first draft brochure (which can be physical ...