Use a series of small and inexpensive experiments to test each of the individual assumptions you identified in the previous step. Be creative!
WHY DO WE DO THIS STEP, AND WHY DO WE DO IT NOW?
This scientific approach will allow you to understand which assumptions are valid, which ones are not, and which ones you can’t know for sure yet. As a result, you’ll have time to make adjustments to your planning while the cost and time to do so is much less than it will be in the very near future when you launch the product development process.
Testing your individual assumptions may not always give you the answer you wanted, but it can be fun and rewarding--and much better to find your problems before your customer does!
PROCESS GUIDE
This step ties directly back to Step 20, Identify Key Assumptions. Now that you have identified the most critical individual assumptions, you will design experiments that test these assumptions. Your goal in each experiment is to test a specific variable, keeping all other factors as controlled as possible, so that the result of your experiment gives you insight ...
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