You know that web content is the text, images, audio, and video
in your website or web application—but how do you ensure that
your content is truly effective? Does Your Content Work addresses
this key question, illustrating the importance of applying content
evaluation as a constant assessment of how well your content meets
your goals. In this book, content strategist and user experience
expert Colleen Jones explains the essential process of evaluating
whether your web content is working.
Follow along and you will:
Learn how investing time and effort in evaluating your content pays off in tangible ways.
Explore the top three action items to evaluate your content’s effectiveness: asking specific questions, getting access to analytics, and launching a content-focused survey.
Walk through the content evaluation process: asking questions based on your goals, getting answers with the right data mix, and interpreting and acting on the answers.
"Improving content quality in large organizations can feel like an uphill battle against processes, data, and operational silos. How, for instance, do you show business partners you’re “getting content done” while affording your creative teams the perspective they need to do content right? With the prioritized, action-oriented methods she’s laid out in Does Your Content Work?, Colleen Jones simplifies the science of content evaluation in ways that enable the art of content to thrive."
—Aaron Burgess, UX Content Director, PayPal
Table of contents
- Title Page
- Praise for This Book
- Dedication Page
- About the Author
- Three Ways to Start Evaluating Your Content
- What Is Content Evaluation—and Why Do It?
- 1. Ask Questions Based on Your Goals
2. Get Answers with the Right Data Mix
- What Quantitative Data Are
- Why Not Start with Qualitative Data?
- What Users Do: Behavioral Data
- What Users Think: Perception Data
- Select Data Points to Answer Your Questions
- Assemble the Data Points
- 3. Interpret and Act on the Answers
- Handy Tools and Resources
- Copyright Page
- Need More Fuel?
- Powerful Ideas.Inspired eBooks.
- Title: Does Your Content Work?: Why Evaluate Your Content—and How to Start
- Release date: February 2014
- Publisher(s): Peachpit Press
- ISBN: 9780133765113
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