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Does Your Content Work?: Why Evaluate Your Content—and How to Start by Colleen Jones

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Three Ways to Start Evaluating Your Content

Tips to Help You Immediately

This book explains the essential process to evaluate whether your web content is working. Can’t wait to read the rest? Get the top three action items to evaluate your content’s effectiveness right here.

1. Ask Specific Questions

If you dive into the data first, you risk drowning in it. Step back and ask what you want to find out from your evaluation. Does your content work at doing what, exactly? To give you a jump-start, this table includes common useful evaluation questions for different types of content.

Table 1 – Common questions to guide your content evaluation

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