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Does Your Content Work?: Why Evaluate Your Content—and How to Start by Colleen Jones

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About the Author

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Author photo: Josh Meister

As the principal of Content Science (www.content-science.com), Colleen Jones advises clients ranging from Centers for Disease Control and Prevention to Dell on content strategy, marketing, and user experience. Colleen has also written the top-selling book Clout: The Art and Science of Influential Web Content and dozens of articles about content strategy, user experience, and marketing.

Colleen founded ContentWRX (www.contentwrx.com), a software service to help midsize and enterprise organizations evaluate their content’s effectiveness. A member of Mensa and active in contributing thought leadership, ...

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