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Does Your Content Work?: Why Evaluate Your Content—and How to Start by Colleen Jones

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What Is Content Evaluation—and Why Do It?

Investing Time and Effort in Evaluating Your Content Pays Off in Tangible Ways

Learn what evaluating content is, what the common challenges are, and why evaluating content is worth the effort.

What Content Evaluation Is (and Isn’t)

You know that web content is the text, images, audio, and video in your website or web application. Content evaluation is a constant assessment of how well that content meets your goals. When you evaluate content, you assess the effectiveness of your text, images, audio, and video. To get a better understanding of content evaluation, let’s view it in the context of the entire content lifecycle.

Evaluation in the content lifecycle—and lifespiral

Evaluation is a phase in the ...

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