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Does Your Content Work?: Why Evaluate Your Content—and How to Start by Colleen Jones

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1. Ask Questions Based on Your Goals

Avoid Data Overload by Starting with the Right Questions

With so much digital data available today, it’s understandably tempting to dive into that data headfirst.

Avoid Data Overload

Even a small website that uses Google Analytics can capture a lot of data, now in real time, pertinent to the content. And you’ve probably heard some buzz about big data, which is a term referring to all the possible data an organization can bring together and mine for insights. This unprecedented access to data is so exciting that thinking about it makes my toes tingle. But this data access brings a big challenge. Data overload. If you immerse yourself in data without a sense of what you’re looking for, you will waste much time ...

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