DESIGNING PAGES FOR SCANNING, NOT READING
If you / Don’t know / Whose signs / These areYou can’t have / Driven very far / Burma-Shave—SEQUENCE OF BILLBOARDS PROMOTING SHAVING CREAM, CIRCA 1935
FACED WITH THE FACT THAT YOUR USERS ARE WHIZZING BY, there are five important things you can do to make sure they see—and understand—as much of your site as possible:
> Create a clear visual hierarchy on each page
> Take advantage of conventions
> Break pages up into clearly defined areas
> Make it obvious what’s clickable
> Minimize noise.
One of the best ways to make a page easy to grasp in a hurry is to make sure that the appearance of the things on the page—all of the visual cues—clearly ...