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Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition by Steve Krug

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CHAPTER 3Billboard Design 101

DESIGNING PAGES FOR SCANNING, NOT READING

If you / Don’t know / Whose signs / These areYou can’t have / Driven very far / Burma-ShaveSEQUENCE OF BILLBOARDS PROMOTING SHAVING CREAM, CIRCA 1935

FACED WITH THE FACT THAT YOUR USERS ARE WHIZZING BY, there are five important things you can do to make sure they see—and understand—as much of your site as possible:

> Create a clear visual hierarchy on each page

> Take advantage of conventions

> Break pages up into clearly defined areas

> Make it obvious what’s clickable

> Minimize noise.

Create a clear visual hierarchy

One of the best ways to make a page easy to grasp in a hurry is to make sure that the appearance of the things on the page—all of the visual cues—clearly ...

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