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Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition by Steve Krug

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CHAPTER 8“The Farmer and the Cowman Should Be Friends”

WHY MOST WEB DESIGN TEAM ARGUMENTS ABOUT USABILITY ARE A WASTE OF TIME, AND HOW TO AVOID THEM

One man likes to push a ploughThe other likes to chase a cowBut that’s no reason why they can’t be friendsOKLAHOMA!, OSCAR HAMMERSTEIN II

LEFT TO THEIR OWN DEVICES, WEB DEVELOPMENT TEAMS aren’t notoriously successful at making decisions about usability questions. Most teams end up spending a lot of precious time rehashing the same issues over and over.

Consider this scene:

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I usually call these endless ...

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