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Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition
book

Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition

by Steve Krug
August 2005
Beginner
216 pages
4h 25m
English
New Riders
Content preview from Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition

CHAPTER 8“The Farmer and the Cowman Should Be Friends”

WHY MOST WEB DESIGN TEAM ARGUMENTS ABOUT USABILITY ARE A WASTE OF TIME, AND HOW TO AVOID THEM

One man likes to push a ploughThe other likes to chase a cowBut that’s no reason why they can’t be friendsOKLAHOMA!, OSCAR HAMMERSTEIN II

LEFT TO THEIR OWN DEVICES, WEB DEVELOPMENT TEAMS aren’t notoriously successful at making decisions about usability questions. Most teams end up spending a lot of precious time rehashing the same issues over and over.

Consider this scene:

Image

Image

I usually call these endless ...

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Publisher Resources

ISBN: 0321344758Purchase book