INTRODUCTIONRead me firstTHROAT CLEARING AND DISCLAIMERS

Is this trip really necessary?SLOGAN ON WORLD WAR II POSTERS ENCOURAGING GAS RATIONING

WHEN I STARTED TELLING PEOPLE THAT I WAS WRITING A book about how to do what I do, they all asked the same thing: “Aren’t you afraid of putting yourself out of a job?”

It’s true, I have a great job.

> People (“clients”) send me proposed page designs for the new Web site they’re building or the URL of the existing site that they’re redesigning.

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New Home page design A

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New Home page design B

Existing site ...

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