INTRODUCTIONRead me firstTHROAT CLEARING AND DISCLAIMERS
Is this trip really necessary?—SLOGAN ON WORLD WAR II POSTERS ENCOURAGING GAS RATIONING
WHEN I STARTED TELLING PEOPLE THAT I WAS WRITING A book about how to do what I do, they all asked the same thing: “Aren’t you afraid of putting yourself out of a job?”
It’s true, I have a great job.
> People (“clients”) send me proposed page designs for the new Web site they’re building or the URL of the existing site that they’re redesigning.