I learned that it takes a lot more effort to write a book than articles, blog posts, speaking engagements, tweeting, and other efforts to share knowledge. I want to thank a large group of friends and colleagues that supported my efforts. Thanks to Ramón F. Baez, Linda Brennan, Jason Burns, Nicholas Carlson, Frank Fanzilli, Keith Fox, Ben Haines, Martha Heller, Brian Hollander, Anthony Juliano, Amir Khan, Imran Khan, Brian Kleinhaus, Shahzad Latif, Marc Lewis, Rob Lux, Andi Mann, Jonathan Miller, Rajiv Pant, Dan Roberts, Phil Ruppel, Julie Stafford, Bart Stanco, Timothy Burgard, and everyone at AMACOM.

I’ve had the privilege of working with some great teams, colleagues, and leaders over the years. Together we’ve developed products, ...

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