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E-Commerce mit Amazon
book

E-Commerce mit Amazon

by Marc Aufzug, Dominik Bors
June 2019
Intermediate to advanced
416 pages
11h 5m
German
dpunkt
Content preview from E-Commerce mit Amazon

KAPITEL 2

Vendor vs. Seller – Welches Modell passt für wen?

Amazon hat den Anspruch, das kundenfreundlichste Unternehmen der Welt zu sein. Dazu gehört, Kunden eine möglichst große Produktvielfalt zu bieten: Egal was Verbraucher suchen, auf Amazon sollen sie fündig werden. Damit das möglich ist, hat Amazon verschiedene Kooperationsformen für Händler und Hersteller im Programm. Die beiden Hauptsäulen sind das Vendor- und das Seller-Modell. Der grundlegende Unterschied zwischen ihnen besteht darin, dass Vendoren ihre Produkte an Amazon verkaufen, während Seller ihre Artikel selbst vertreiben und Amazon lediglich als Marktplatz oder Plattform nutzen. ...

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Publisher Resources

ISBN: 9781098122898