June 2019
Intermediate to advanced
416 pages
11h 5m
German
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Inhalt
1Der E-Commerce und die Rolle von Amazon
Die E-Commerce-Landschaft – ein aktueller Überblick
Amazon: der Gigant im deutschen E-Commerce
Strategische Ausrichtung und Funktionsweise von Amazon
Warum man eine Amazon-Strategie braucht
2Vendor vs. Seller – Welches Modell passt für wen?
Seller Central: Amazon als Marktplatz
Vendor Central: Amazon als Händler
Stärken und Schwächen der Modelle im Vergleich
Hybridmodelle – zwischen Vendor und Seller Central
Seller Central inklusive Fulfillment by Amazon (FBA)
Sonderfall für Markenhersteller: der Manufacturer-Account
3Einstieg in den E-Commerce mit Amazon
Initiale Vertragsverhandlungen
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.