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E-Commerce mit Amazon
book

E-Commerce mit Amazon

by Marc Aufzug, Dominik Bors
June 2019
Intermediate to advanced
416 pages
11h 5m
German
dpunkt
Content preview from E-Commerce mit Amazon

Belässt man den Übereinstimmungstyp auf der Grundeinstellung Breitgefasst und arbeitet stattdessen mit negativen Keywords, erlaubt dies eine sehr präzise Aussteuerung der Kampagne. Gleichzeitig behält der Werbetreibende die Chance, bei abweichenden, aber dennoch passenden Suchanfragen eingeblendet zu werden. Dies ist auch vor dem Hintergrund wichtig, dass sich das Suchverhalten der Amazon-User im Laufe der Zeit verändert. Eine solche Herangehensweise hat allerdings den Nachteil, dass sie erheblichen Rechercheaufwand und eine kontinuierliche Analyse der Keyword-Berichte erfordert.

Welche Vorgehensweise hier sinnvoller und effizienter ist, muss im Einzelfall individuell entschieden werden. Stellt sich bei der Auswertung zum Beispiel heraus, dass ...

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Publisher Resources

ISBN: 9781098122898