June 2019
Intermediate to advanced
416 pages
11h 5m
German
Content preview from E-Commerce mit Amazon
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KAPITEL 7
Amazon Demand Side Platform (DSP)
In diesem Kapitel:
Amazon plant, eine führende Rolle im Onlinemarketing zu übernehmen. Es gehört zu den Geschäftsbereichen, die bei Amazon mit Abstand am schnellsten wachsen. Einen weiteren Schritt in diese Richtung ist der Handelsriese mit dem Launch der Amazon Demand Side Platform (DSP) gegangen. Sie bietet vielfältige Möglichkeiten im Media- und Display-Marketing.
Media- und Display-Marketing für Fortgeschrittene
Die ...
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