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E-Commerce mit Amazon
book

E-Commerce mit Amazon

by Marc Aufzug, Dominik Bors
June 2019
Intermediate to advanced
416 pages
11h 5m
German
dpunkt
Content preview from E-Commerce mit Amazon

KAPITEL 4

Amazon als Produktsuchmaschine

Sie haben Amazon bereits in einer Vielzahl von Rollen kennengelernt, unter anderem als Händler, Hersteller und Marktplatz. Die schiere Masse an Produkten auf der Plattform bringt es mit sich, dass der Handelsriese ebenfalls als Suchmaschinenbetreiber agiert. A9 ist der Name der hauseigenen Suchtechnologie.

Dieses Kapitel vermittelt Ihnen den nicht zu unterschätzenden Stellenwert, den Amazon als Produktsuchmaschine für den E-Commerce hat, und welche Konsequenzen sich für Markenhersteller daraus ergeben. Im Anschluss erhalten Sie einen Überblick über die Funktionsweise ...

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Publisher Resources

ISBN: 9781098122898