June 2019
Intermediate to advanced
416 pages
11h 5m
German
Content preview from E-Commerce mit Amazon
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
KAPITEL 6
Sponsored Ads
In diesem Kapitel:
- Relevanz und Chancen von Sponsored Ads
- Die drei Anzeigentypen: SB, SP und PDA
- Strategischer Einsatz von Sponsored-Ads-Kampagnen
- Taktische Umsetzung der Kampagnenstrategien
- Zukünftige Entwicklung der Sponsored Ads
- Amazon Stores
- Aufbau eines Amazon Stores
- Kniffe für den Einsatz von Amazon Stores
In den 2000ern konnte man beobachten, wie Google sich zur unangefochtenen Nummer eins unter den Suchmaschinen entwickelte. Gleichzeitig verstärkte sich der Wettbewerb auf dem Feld der Google Ads-Anzeigen. Ein regelrechter Kampf um begehrte Keywords entbrannte und hält bis heute an. Die Folge sind enorm hohe Klickpreise. Begehrte Suchbegriffe wie »Handy« oder »Lebensversicherung« können sich die wenigsten Unternehmen ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.