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E-Commerce mit Amazon
book

E-Commerce mit Amazon

by Marc Aufzug, Dominik Bors
June 2019
Intermediate to advanced
416 pages
11h 5m
German
dpunkt
Content preview from E-Commerce mit Amazon

A+ Content erscheint in der Desktopansicht noch unter der regulären Produktbeschreibung. Der Bereich wird zwar nicht von A9 indexiert und hat somit keinen direkten Einfluss auf das organische Ranking sowie die Auffindbarkeit, aber er bietet dennoch eine weitere Chance, Kunden von Ihrer Ware sowie Marke zu überzeugen und so den Umsatz zu steigern. Darüber hinaus erfassen Google & Co. ihn, sodass die Sichtbarkeit in externen Suchmaschinen verbessert werden kann.

Hinweis

Seller mit eigener Marke können Enhanced Brand Content nutzen, eine schmalere Version des A+ Content.

A+ Content zeichnet sich unter anderem durch seinen vergleichsweise großen Gestaltungsspielraum aus. Er kann vielfältige Elemente enthalten, die über Bilder, Texte und Überschriften ...

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Publisher Resources

ISBN: 9781098122898