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El futuro de la comunicación
book

El futuro de la comunicación

by Elena Gutiérrez, Jordi Rodríguez
December 2014
Intermediate to advanced
160 pages
3h 30m
Spanish
Editorial Almuzara
Content preview from El futuro de la comunicación

4

El nuevo profesional de las relaciones públicas

Teresa García Cisneros

Si nos paramos a reflexionar sobre la situación que en la actualidad están viviendo las consultoras de comunicación y relaciones públicas en España, puedo afirmar, sin ninguna duda, que estamos viviendo uno de sus mejores momentos.

Nos encontramos ante la era de un consumidor 360 expuesto cada día a más de 3.000 mensajes de marcas por infinidad de canales. Una nueva realidad donde nuestra labor como comunicadores pasa por ayudar a las marcas a capturar el corazón de sus públicos, no sólo sus mentes, a través de estrategias coherentes, conscientes y consistentes. Etapa de cambios constantes donde lo social y digital se unen en un tándem en el que el rey sigue siendo el contenido, ...

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Publisher Resources

ISBN: 9788483569597