December 2014
Intermediate to advanced
160 pages
3h 30m
Spanish
Content preview from El futuro de la comunicación
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8
Del storytelling al storydoing[1]
Luis Arroyo
Ante la pregunta directa que nos reúne sobre «Política y sociedad: ¿El problema es de la comunicación?», mi respuesta simple es «no»; pero si entramos en matices diría que el problema no es sólo de la comunicación, pero la comunicación tiene parte de culpa en el problema, por la sencilla razón de que la política es inseparable de la comunicación.
Como ya he escrito en el libro El poder político en escena (Arroyo 2012: 26-27), creo que la metáfora del espectáculo –la política como puesta en escena– es la que mejor explica los principios y procesos de la comunicación política. Los gobernantes se saben actores, cuyo desempeño depende no tanto de lo que hacen como del resultado final de su representación. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.