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El futuro de la comunicación
book

El futuro de la comunicación

by Elena Gutiérrez, Jordi Rodríguez
December 2014
Intermediate to advanced
160 pages
3h 30m
Spanish
Editorial Almuzara
Content preview from El futuro de la comunicación

5

La gestión de asuntos públicos: legitimidad y poder político de las organizaciones

Natalia Rodríguez Salcedo

¿Resulta legítimo que una institución intente gestionar su dimensión política en la agenda pública? Las instituciones que desarrollan su actividad en un entorno democrático, no sólo tienen el derecho, sino también el deber de comunicar, de establecer contacto con sus públicos externos, de manera que puedan hacer oír su voz al tiempo que escuchan a la sociedad en la esfera pública. Dicha comunicación ha de ser fluida y no limitarse a un momento puntual en el tiempo. En otras palabras, comunicar no puede ser algo accidental, sino esencial, para lograr la participación de las instituciones en los asuntos públicos.

El entorno en el que ...

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Publisher Resources

ISBN: 9788483569597