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El futuro de la comunicación
book

El futuro de la comunicación

by Elena Gutiérrez, Jordi Rodríguez
December 2014
Intermediate to advanced
160 pages
3h 30m
Spanish
Editorial Almuzara
Content preview from El futuro de la comunicación

Notas

Capítulo 1

[1] Agradezco a Antonio López, presidente de honor de Dircom, y a Juan Manuel Mora, vicerrector de Comunicación de la Universidad de Navarra, sus comentarios, sugerentes ideas y apasionada visión profesional, una fuente de inspiración más para este capítulo.

Capítulo 5

[1] A partir de la aplicación de la Teoría General de los Sistemas, ambos autores definieron las relaciones públicas en las sucesivas ediciones de su manual clásico, Effective Public Relations, como: «Función directiva que establece y mantiene relaciones de beneficio mutuo entre una organización y los públicos de quienes depende para su éxito o fracaso».

Capítulo 6

[2] Para más información sobre la ...

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Publisher Resources

ISBN: 9788483569597