December 2015
Beginner
150 pages
3h 23m
English
Content preview from Email Marketing in a Digital World
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The Metrics of Email Marketing
One of the key benefits of email marketing is that it is highly measurable, and hence it is possible to determine return on investment fairly accurately and precisely. In this chapter, we introduce the established metrics for email marketing, along with some industry benchmarks. We will also recommend best practices to improve email marketing performance on these metrics.
How to Track an Email
Tracking happens in all commercial emails. The main method for tracking email activity is to insert an image that is so small (usually a single pixel, the smallest addressable element on a display device) that it is invisible to the naked eye. Recall, in the previous chapter, we discussed that an HTML email essentially ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.