O'Reilly logo

Email Marketing in a Digital World by Jason Smith, Scott D. Swain, Richard C. Hanna

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 8

The Personalities of Email Users

Successful email campaigns are the result of knowing your audience. When do they open email? Do they read on mobile devices? In the previous chapters we have covered the basics of building and segmenting a list. Segments are built on the attributes of data that you collect. But there is another dimension that needs to be considered: What is the email personality of your audience?

The personality reveals a new dimension to the segment. Eli Langer, a producer for CNBC’s social media team, recently posted a graphic on Twitter regarding email inboxes (see Figure 8.1).

images

Figure 8.1 Types of inbox management ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required