December 2015
Beginner
150 pages
3h 23m
English
Content preview from Email Marketing in a Digital World
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AB testing, 83
comparison of types conducted by companies, 84
design issues, 87
disadvantages of, 89
of emails, 84
as experiment, 85–86
open rate and click-through rate of email, 89, 91
process issues, 87–88
reason for wrong and not knowing, 86–87
Acquisition email, 59
Action triggers, 63–64
Acxiom, 77
Advanced Research Projects Agency (ARPA), 15
Advanced Research Projects Agency Network (ARPANET), 15, 18
Agnostic approach, 38–39
Agreeableness personality, 98–99
America Online (AOL) service, 19
Apple computer, 16
AppleLink, 19
Apple Mail, for desktop and mobile, 37–38
Artbeads.com, 77
@ symbol, origin of, 15–16
Automated email
action triggers, 63–64
benefit of, 64
event triggers, 64
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.