1.2 Software product management
Software product management is a business activity focusing on the software products that are developed and sold by the business. Product managers (PMs) take overall responsibility for the product and are involved in planning, development, and marketing. They are the interface between the software development team, the broader organization, and the product’s customers. PMs should be full members of the development team so that they can communicate business and customer requirements to the software developers.
Software product managers are involved at all stages of a product’s life—from initial conception through vision development and implementation to marketing. Finally, they make decisions on when the product ...
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