3.1 Personas
One of the first questions you should ask when developing a software product is “Who are the target users for my product?” You need to have some understanding of your potential users in order to design features that they are likely to find useful and to design a user interface that is suited to them.
Sometimes you know the users. If you are a software engineer developing software tools for other engineers, then you understand, to some extent at least, what they are likely to want. If you are designing a phone or tablet app for general use, you may talk to friends and family to understand what potential users may like or dislike. In those circumstances, you may be able to design using an intuitive idea of who the users are and what ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access