May 2017
Beginner
130 pages
3h 17m
English
These charts help you understand your position in the market and where you may need to strengthen your position or be aware of intense competition. The chart in the back lists your direct competitors for this account, their value proposition (what each competitor can specifically offer the customer, such as lowest pricing or broadest range of services), and the strengths and weaknesses of each competitor for that specific account. You can also rank competitors from strongest to weakest by offer, as illustrated in the front chart.

Directions: In the first column, list your direct competitors for this account. In ...
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