Foreword
I first encountered Mark Donnolo’s work when I read his book The Innovative Sale. I was impressed with how he applied a step-by-step approach to thinking creatively as a sales professional. His observations about the link between teamwork and sales innovation resonated with my experiences as a practitioner and consultant. When he approached me recently about reviewing his new work, I leapt at the opportunity, and later agreed to write this foreword.
Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue is an important book for sales leaders and contributors because more than ever, strategic accounts are critical to enterprise success and harder than ever to win and keep.
Your most strategic accounts are your marketing ...
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