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Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue
book

Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue

by Mark Donnolo
May 2017
Beginner
130 pages
3h 17m
English
Association for Talent Development
Content preview from Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue

Appendix 3

SWOT Analysis

A traditional SWOT analysis, from the perspective of your sales organization, will help your team focus its efforts.

Strengths Weaknesses

•  We are a preferred supplier.

•  Good penetration in the mobile business.

•  Products are well received.

•  Strong relationships in the divisions we are in.

•  Cloud offerings need to be strengthened.

•  Haven’t been able to quantify the ROI of our products.

•  Our aggressive pricing leaves little profit for investment.

Opportunities Threats

•  Good inroads into new business units.

•  Successes with our past work makes a good case for new business units.

•  Customer willing to co-invest in new initiatives with us.

•  A large portion of our business comes through RFPs, ...

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Publisher Resources

ISBN: 9781562867775Publisher Website