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Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue
book

Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue

by Mark Donnolo
May 2017
Beginner
130 pages
3h 17m
English
Association for Talent Development
Content preview from Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue

Appendix 8

Strategy and ActionPlan by Opportunity

The Strategy and Action Plan by Opportunity offers detail behind each known opportunity in the account, including the customer challenge your team is solving for the customer, your value proposition against competitors, and a high-level summary of the strategy to win this opportunity. The Strategy worksheet details each identified opportunity. The Action Plan describes specific near-term actions to advance the opportunity. This section should be reviewed regularly to ensure that the actions are completed and to update with new action items.

Strategy

Opportunity Name: New Product Development Support
Opportunity Value: $13,700,000

 

Customer’s Top Challenge
Cutting the cost of operations ...
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Publisher Resources

ISBN: 9781562867775Publisher Website