Skip to Content
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
book

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley
September 2014
Beginner
320 pages
6h 8m
English
Wiley
Content preview from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

38Learn Words You're Probably Misusing or Confusing with Other Words

Some words seem interchangeable with others because they sound similar, others because their meanings are confused in everyday usage. Here are some of the most commonly misused words in marketing writing.

First we'll deal with 20 pairs of seemingly interchangeable or similar sounding words. After that we'll take up usage confusion—for example, can you sub bring for take? Or is it, may you sub bring for take? Or should I simply rephrase the question to avoid revealing my inability to tell the difference?

Similar or Seemingly Interchangeable Words

  1. img Disinterested: impartial or unbiased.
  2. img Uninterested: don't care.

    You'll notice this confusion in news headlines (kind of like when you are thinking about buying a new Ford Fusion and you suddenly see it all over the place). I saw this headline the other day: “Woman Goes Missing; Disinterested Police ‘Guess’ She Eloped, Shut Case.”1 That same day, I noticed this: “Eight in Ten SMEs [small and midsize enterprises] Disinterested in Seeking Finance.”2 Both the police and the small business owners were actually uninterested—not disinterested.

  3. img Accept: agree to receive, as ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Nicely Said: Writing for the Web with Style and Purpose

Nicely Said: Writing for the Web with Style and Purpose

Nicole Fenton, Kate Kiefer Lee
You, Only Better

You, Only Better

Nicholas Bate
Storytelling with You

Storytelling with You

Cole Nussbaumer Knaflic
Storytelling with You

Storytelling with You

Cole Nussbaumer Knaflic

Publisher Resources

ISBN: 9781118905616Purchase book