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Executive Presence:  The Art of Commanding Respect Like a CEO

Book Description

Get the Key to the Boardroom withPowerful Executive Presence!“This book can be a key aid in helping you make it to the next level! Greatcoaching for anyone who is even thinking of becoming an executive!” Marshall Goldsmith, New York Times bestselling author ofWhat Got You Here Won’t Get You There“On the corporate battlefield a true leader’s success is based upon his or her ability to communicate effectively, persuade others to follow a goal, and execute it. This leads tosuccess for all. When the stakes are high, you’re well advised to read this book first.” Scott A. Gaines, vice president, Hertz Corporation “If you are seriously looking to be perceived in the light you choose, Executive Presence isthe book that not only answers the question, but shows you how to apply the answers.” Kevin Hogan, author of The Psychology of Persuasion “Harrison Monarth is a first-rate thinker who writes as clearly as he thinks.No matter where you are on the career ladder, Executive Presence will put youa step ahead of your competition.”

Table of Contents

  1. Cover Page
  2. Executive Presence
  3. Copyright Page
  4. Contents
  5. Foreword
  6. Acknowledgments
  7. Introduction
  8. Part I: Impression Management and the Perceptions of the Public
    1. Chapter 1: The Natural Laws of Perception: How the People around You Perceive You
  9. Part II: Influencing People and Events: The Foundation for Success in Communication
    1. Chapter 2: Developing Your Social Intelligence
    2. Chapter 3: How to Read People and Predict Behavior
    3. Chapter 4: Engineering Buy-in and Gaining Compliance
    4. Chapter 5: How to Master the Art of Storytelling for Personal and Professional Success
    5. Chapter 6: Shortcuts to Influence: The Secrets to Changing Behaviors and Attitudes
    6. Chapter 7: Secrets to Managing Interpersonal Conflict and Improving Relationships
    7. Chapter 8: How to Hold Conversations Nobody Wants to Have
  10. Part III: A Brand Is a Promise: What Does Your Personal Brand Say?
    1. Chapter 9: Why Self-Branding Is No Longer a Choice and What Your Personal Brand Says about You
    2. Chapter 10: Branding 2.0: How to Use the Internet to Build and Expand Your Personal and Professional Brand
  11. Part IV: The Age of 24-Hour Media: If You’re Not On, You’re Out
    1. Chapter 11: How the Media Create Meaning in the Minds of an Audience: Powerful Messages and the Art of Spin
    2. Chapter 12: How to Use the Media to Enhance Your Reputation and Raise Your Profile
    3. Chapter 13: Top Seven Secrets for Success with the Media
  12. Part V: Reputation Management: Your Good Name Is All You Have
    1. Chapter 14: You’ve Been Googled: What’s the Verdict?
    2. Chapter 15: Reputation Management 2.0
  13. Conclusion The Art of Commanding Respect Like a CEO
  14. Index