Facebook® Application Development For Dummies®

About the Author

Jesse Stay began his career at age 10 as a developer writing BASIC programs in his spare time. He would frequently be found copying programs from the back of 3-2-1 Contact magazines and reading ahead, way ahead, in the books of his computer programming classes in high school. In third grade, Stay won third place in his elementary school computer fair, going against the likes of kids several years older than he was. For his Boy Scout Eagle Scout project, Stay wrote a computer program in Pascal to help track the blood types of those in his local church congregation.

At the same time, as an avid entrepreneur, Stay was always looking for the next way to make money — from the lemonade stands as a kid, to selling T-shirts from the artwork of others in his high school art class, to his own lawn-mowing business. He always had a knack for making money “grow on trees,” something his parents always told him wasn't possible.

Later on in life, Stay worked under the direction of the VP of marketing at CWDKids.com. It was there that he was put in charge of helping with the affiliate marketing and search engine marketing programs for the company. He built many scripts in both Perl and VBA to help in this effort. Later, at Media General (a publishing company, owner of many news organizations throughout the Southeast), Stay worked to make print classifieds profitable online by developing creative techniques to help customers find what they were looking for. He took that knowledge ...