May 2011
Beginner
408 pages
10h 27m
English
Content preview from Facebook® Application Development For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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JibJab
JibJab (www.jibjab.com), the animated, personalized electronic greeting card company, integrated the predecessor to Graph API, Facebook Connect, in 2008. (See Figure 17-1.) Before that implementation, JibJab used e-mail to share videos with its users, and encouraged users to share those videos via e-mail with their friends.
Figure 17-1: JibJab uses photos from your Facebook friends list to populate its videos.
This was the way it was done prior to 2008. It was called viral marketing. Smart programmers would write their apps, Web sites, and programs so that users could share those experiences with their friends. At the time, the only way to do that was (a) through the phone, (b) by mail, or (c) by e-mail. E-mail was obviously the most effective means of spreading a message about an app or a Web site, so users were encouraged to type in e-mail addresses of those they knew might be interested in what the developer wanted to share.
JibJab got this, and it mastered it, so much so that JibJab's video “This Land” went viral soon after it was released as word spread about its videos.
However, one flaw existed with this approach — it was slow. Incredibly slow. To build a list worthy of getting word out quickly took time. Users were required to remember the e-mail addresses of their friends, and they were required to reenter those addresses each time they wanted to share a video.
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