May 2011
Beginner
408 pages
10h 27m
English
Content preview from Facebook® Application Development For Dummies®
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 15
Helping Your Business and Brand Benefit from Facebook
In This Chapter
- Getting information about your customers with Facebook Insights
- Advertising on Facebook
- Selling things on Facebook with Facebook Credits
- Knowing where your customers are with Facebook Places
Facebook is chock-full of information about users and the relationships between those users. That relationship graph is called “the social graph,” and your goal is to place your brand or message on top of all the connections that link the nodes (users) within that graph.
Because you can retrieve so much information about users on Facebook and their friends, you can customize a message that works perfectly for those users so that they are more likely to share your message with their friends. In this chapter, I show you basic tools that, without any code, you can use to insert your branding and message into the hands, and the relationships, of your users. These tools use the user data that users share about themselves, at an anonymous level, and allow you to both track more information about who is visiting your Web site and target your message to them in ways that you've never been able.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.