May 2011
Beginner
408 pages
10h 27m
English
Content preview from Facebook® Application Development For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Getting People to Your Stores and Venues with Facebook Places
You know a few ways that you can access information about Facebook's location service, Places, via Graph API (see Chapter 10). You can pull information about single places. You can search for check-ins that users have visited. You can search for detailed information about who has checked in to a specific place.
You don't, however, have to use Graph API to get value from Places. The following sections discuss a few things that you can do with Places that will get more customers into your venues and stores and get them purchasing every time they visit. Not only that, but their friends will also see their check-ins and hopefully be enticed to come visit as well.
Using Facebook Deals
Facebook Deals is an advertising service that, like Facebook ads, allows business owners to target ads to specific individuals. The difference is that Deals allows business owners to target people at the actual location where they are. As I write this, Deals is also free, although Facebook says this is a limited-time offer.
Currently, anyone on a mobile phone can either open the Facebook app or visit touch.facebook.com and check in to the location where he or she is. Deals allows businesses to target “deals,” or advertisements, to people who check in to specific locations, or to be aware of deals if they are checking in at a location nearby where the deal is taking place. This is a great way to entice customers to come into your store during ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.