May 2011
Beginner
408 pages
10h 27m
English
Content preview from Facebook® Application Development For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Targeting Your Creations with Facebook Advertising
Before Facebook, you had basically one option in advertising on the Web: ads that show up when you search, put there by advertisers that specify given keywords hoping that they'll catch people in the act of searching for something relevant to what they're advertising. (See Figure 15-16.) Advertising companies got really smart at this, and they could produce ads that were quite relevant to the things you were searching for. However, no matter how they tried, they were still guessing, based on your IP address, search activity, and other factors, what ads you might most be interested in. They still didn't know who you were.
Figure 15-16: Google AdWords targeted things and searches based on things, not real people.
When Facebook began making inroads, it brought in a new element to advertising, something perhaps made popular before by Myspace. Facebook made it possible for advertisers to target individuals based on the types of things available in the user's profile, not just an IP address. This way, ads were being generated based on real information about the individual, which the individual was providing — the person's interests, age, gender, and location could all go into a targeted ad.
Facebook took this one step further. Facebook made it possible for any user of its Web site to create ads that target specific demographics and interests ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.