Discovering What Facebook Pages Can Do for You
what's a Facebook Page? it's a presence for any brand, like a Web site, within Facebook itself. Through Facebook Pages, people interested in your brand can like and show interest in you or your products and easily share that with their friends. A Facebook Page is the profile of your brand on Facebook.
That isn't to be confused with a Facebook profile. The Facebook profile is what you see when you log in to Facebook. You can see my Facebook profile at http://facebook.com/jessestay (friend me!). The profile is about the real you, a human being, and it can friend and follow people. A Facebook Page is different — it is built for brands and more anonymous perceptions of things and people. A Facebook Page can't friend anyone, but others can follow (“like”) it. The page is public — search engines can see it. it's very simple for anyone to follow what is posted on a page (just by “liking” it). You can see the Facebook Page for this book at http://facebook.com/fbdummies (“like” it to get future updates!).
A Facebook Page can be your most powerful tool in your arsenal to engage, build community, and send a message to your customers that they can then pass on to their friends. Here are some advantages of using Facebook Pages:
- Facebook pages are like giving a man a fish. The old saying goes, “Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.” In social media, this is so true! With as simple a thing as a Facebook ...
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