After studying this chapter, you should be able to:
It wasn't that Jeff Bezos didn't have a good job. He was a vice president at a Wall Street firm. But, he quit his job, moved to Seattle, and started an online retailer, which he named Amazon.com. Like any good entrepreneur, Jeff strove to keep his initial investment small. Operations were run out of his garage. And, to avoid the need for a warehouse, he took orders for books and had them shipped from other distributors’ warehouses. One board member recalls how excited the board was whenever an order came in from a customer in a state that Amazon had never serviced before. By its fourth month, Amazon ...