Book description
Make the most of Twitter as a tool for creating a personal brand
Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand.
Details ways in which you can use Twitter to build a personal brand
Shows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefit
Encourages you to take advantage of Twitter?s vast audience
Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.
Table of contents
- The Rise of the Personal
- A Twitter-Centric Landscape
- ‘Less’ Is the New ‘More’
- Building Brand ‘You’
- Secrets of a Great Twitter Profile
- The Four Types of Tweets and Why They Matter
- Building Your Followers: Quality Versus Quantity
- Creating Your Twittertorial Calendar
-
Your Brand, Your Show
- From the White House to the Moon
- A Shift in Power
- The Incredible Shrinking Attention Span
- From a Set-Top Box to a Streaming World
- It All Leads to Twitter
- Building Your Brand from the Foundation Up
- Mixing It Up
- Planning Your Production Schedule
- Scheduling Your Tweets
- Making Twitter the Hub of Your Show
- The Wisdom of Repeat Tweets
- A Geography Lesson: The Global Power of Twitter
- Beyond Hashtags: Make Your Brand a Trending Topic
- Empowering Health Care
- Changing the Job Market One Tweet at a Time
- Making Twitter Your Personal Brand Diary
- Social Media Entrepreneur at 17
- Meet the Twitter Ninja
- Tweeting around the World
- Putting Her Personal Brand in the Pink
- The ‘Green’ Giant of Twitter
- Twitter to the Power of Two
- Twitter Clients and Directories
- Curation Tools
- Metrics and Analysis Tools
- Miscellaneous Tools
- Follow Me! Creating a Personal Brand with Twitter
Product information
- Title: Follow Me! Creating a Personal Brand with Twitter
- Author(s):
- Release date: August 2012
- Publisher(s): Wiley
- ISBN: 9781118461891
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