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Follow Me! Creating a Personal Brand with Twitter by Sarah-Jayne Gratton

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Chapter 15

Meet the Twitter Ninja

“No matter how smart or talented you are, you won’t get results without doing the work!”

@AskAaronLee

Another young success story is that of Aaron Lee (@AskAaronLee), who is a social media manager, entrepreneur, and as he likes to call himself “an acclaimed ninja hailing from Malaysia.”

Aaron’s clear talent in social media management, coupled with his sincere and open personal brand (see his bio in Figure 15-1), has seen his following on Twitter and many other social media platforms soar over the past two years.

Aaron’s work has been featured on prominent sites such as the Huffington Post and iStrategyConference.com, in which he contributes weekly as a blogger. He has also been listed as one of the top social media personalities on Sprout Social Insights Wall of Fame (see Figure 15-2).

Aaron is the social ninja behind Binkd, a social media marketing platform for promotions, including contests, customer rewards, and incentive programs (see Figure 15-3). This accomplished young man has been featured on numerous blogs and websites, as well as appearing in local newspapers such as the Star Malaysia and Kosmo Malaysia.

Aaron possesses a genuine love for helping people, something that has seen him rank Number 4 in the Top 100 Small Business Experts to Follow on Twitter (see Figure 15-4).

He possesses the spirit of a true entrepreneur, a facet that has ...

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