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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CONTENTS

Foreword Pastor Kevin Ramsby

Preface Eleven of the Great Ideas in This Book

Introduction: Marketing Is Now Free!

PART 1: Build Your Reputation—Or Your Brand—For Free

Chapter 1 Supercharge Your Online Reputation

Chapter 2 Defend Your Reputation with Simple Free Tools

Chapter 3 Turn Bad Reviews into Free Marketing

Chapter 4 Use Your Expert Knowledge to Create Customer-Attracting Content

Chapter 5 Insane Refund Policy Profits

Chapter 6 Being Irrational Is Great Marketing

PART 2: Simple Inexpensive Websites You Might Need

Chapter 7 Lead Capture Pages and Squeeze Pages

Chapter 8 A Sales Page Closes the Deal for You

Chapter 9 A Community Site Builds Your Audience and Increases Loyalty

Chapter 10 Blogging for Customers

PART 3: The Habits of Online Marketing Success

Chapter 11 Social Media and Free Marketing

Chapter 12 Brevity Is a Marketing Skill

Chapter 13 Videos, Pictures, and Testimonials Work Marketing Magic

PART 4: Standing Out Online

Chapter 14 Search Engine Optimization Simplified

Chapter 15 Keyword Marketing

Chapter 16 Get Found on Search Engines

Chapter 17 Google Maps and Google Places

Chapter 18 Fill Up Google Places to Get Found

Chapter 19 A Good Name Is Good Marketing

Chapter 20 Fix Your Bad Name Instantly

Chapter 21 Online Video as a Lead Generator

Chapter 22 How to Fool Google and Wind Up on Top Every Time

PART 5: Draw Your Business on a Napkin

Chapter 23 Want More Leads Now? Draw a Funnel

Chapter 24 Draw Your Ideal Clients If You Want to Meet Them

PART 6: Start ...

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